Directive 2024/825 (EmpCo) is already in force
From September 2026, environmental claims will be judged far more strictly. This is no longer a matter of image — it is operational and legal.
Compliant with EU Directive 2024/825 (EmpCo)
Check it before someone else does.
Vardic checks environmental claims against EU consumer protection law. In minutes you get a risk assessment, the legal basis, and safer wording.
Sign up and get access to a free analysis.
Problem and solution
Regulatory pressure grows faster than compliance teams.
Vardic shortens the path from an uncertain claim to a decision you can defend before your legal team, board, and regulators.
Manual review doesn't scale
Marketing publishes faster than legal teams can review. The bottleneck grows with every campaign and copy change.
One mistake is a regulatory risk
An unsupported absolute claim or unclear emission offsetting can trigger a costly communication correction.
How it works
Three moves from a claim to a ready decision.
No new heavyweight tool to roll out. Drop in your material, get a report, fix the messaging before it goes live.
1
Company profile
Set the business context — choose your area of activity and enter key information about your company. This lets Vardic account for your regulatory exposure and the market realities of your industry.
2
Paste or upload text
Enter the content you want to check — an advertising slogan, a social media post, a product description, website copy, or an investor presentation.
3
Report
You get instant access to a clear greenwashing analysis. For every detected risk: legal reasoning, a risk assessment, the required evidence, practical recommendations, and a safer wording of the message.
Sample report
You get more than a verdict. You get material to act on.
This is the report from step three. Every claim on its own: risk level, legal basis, the evidence required, and a ready, safer wording.
1. Low risk — no grounds to find misleading
The environmental claim is in scope, but the Step-4 test (unfair market practice) did not establish grounds for misleading the average consumer.
Checked — no findings
2. Medium greenwashing risk
A similar practice or claim appears in case law in a different industry, or the Step-4 test indicates the practice may mislead the average consumer.
3. High greenwashing risk
The claim matches one of the black practices in Directive 2024/825 or a precedent in the same industry (per NACE).
Example report — fictional results, not from a real audit
Knowledge base
Make the most of your Vardic Report.
Our own guides, recordings and e-books help you verify environmental claims and understand greenwashing regulations more broadly.
Publications & E-books
In-depth studies and practical guides to environmental regulations.
(opens in new tab)Video materials
Recordings and training that explain the rules of safe communication step by step.
(opens in new tab)Ready-made checklists
Practical checklists for quick, independent verification of your messaging.
(opens in new tab)FAQ
Frequently asked questions
What is greenwashing?
Greenwashing is the practice of presenting a company's activity, a product, or a service as more environmentally friendly or more sustainable than it actually is. Although the term has no legal definition in either Polish or EU law, engaging in it can lead to significant legal consequences.
Regulators most often assess greenwashing practices as actions that mislead consumers. They can, however, have effects on other levels too — for example as an act of unfair competition or a breach of rules governing mandatory disclosures. Beyond legal liability, businesses also have to reckon with financial and reputational risk.
Is the analysis result legal advice?
No. The analysis result is not legal advice. The tool only provides a preliminary assessment of communication risk. We built it with care, but it may make mistakes. For legal advice or an individual assessment of a specific case, please contact Kałużna Legal at: r@kaluznalegal.pl.
Which regulations is the analysis based on?
Vardic bases the analysis on local regulations, primarily the Polish Act on Counteracting Unfair Market Practices, which prohibits misleading consumers about a product's environmental characteristics. At EU level, Directive 2005/29/EC (UCPD) and the amending Directive 2024/825 (Empowering Consumers) provide the foundation.
Vardic also takes into account explanatory and interpretive documents published during work on these regulations, including the European Commission's "Answers to frequently asked questions", which clarifies how the new EmpCo Directive requirements apply.
How does the credit system work?
A single credit allows a full analysis of text up to 1,000 characters excluding spaces. For longer messages, the system automatically draws the appropriate number of units, and if you plan to regularly check very long content, we will prepare an individual quote tailored to your business needs.
Who is Vardic for?
Vardic helps businesses that want to systematically identify and reduce the risk of greenwashing in their communications. This risk can arise in any industry where businesses communicate about environmental impact, climate goals, or the characteristics of their products and services. Vardic analyzes messaging in the context of the business, its industry, and the nature of the message, so businesses can run responsible, regulation-compliant marketing communication.
Is my content confidential?
Vardic analyzes publicly available communications and marketing materials. We process the content you submit in line with GDPR and send it to the AI model only to analyze it for greenwashing. Your data is not used to train models. We retain results for 90 days by default, and a human always reviews them.
Need a setup where your data never leaves your own infrastructure? Contact your company's system administrator about an on-premises configuration. See our Privacy policy for details.
What happens when I run out of credits?
Once you use up your available units, we'll notify you that your account is out of credits and pause verification of new messages until you top up again. You can buy an additional credit package at any time in the user panel to immediately resume auditing your marketing materials.
Will I receive a VAT invoice?
Yes, we fully support Polish VAT invoices. We use the secure Stripe payment system. To receive an invoice, enter your full company details and NIP (tax ID) in the Stripe form during checkout. The invoice is generated automatically and emailed to you within a few minutes of a successful payment.
Launch
Sign up for the launch
The Vardic launch is scheduled for September 2026. Sign up for the waitlist to get priority access to the platform and be notified on launch day. No spam — only launch updates.